UCD Marketing Camp 2022
Sep 1 - 2, 2022
Key Speakers
Prof. Rashmi Adaval
Carl H. Linder College of Business
University of Cincinnati
Prof. Caroline Roux
John Molson School of Business
Concordia University
Prof. Charles Noble
Haslam College of Business
The University of Tennessee, Knoxville
Organizers
Dr. Suhas Vijayakumar
Michael Smurfit Graduate Business School
University College Dublin
Prof. Marius Claudy
Michael Smurfit Graduate Business School
University College Dublin
Presentations
University of Cincinnati
Title: "The Role of Narratives in Communications: Effects on Memory and Judgments"
University of Tennessee, Knoxville
Title: “Consumer Innovation Research (in JPIM)”
UCD
Title: “The Pleasure of Paying When Using Mobile Payment: Evidence from EEG Studies”
UCD
Title: “Paying for Consumption Experience Versus Material Acquisition: The Role of Positive Affect”
UCD
Title: “The Effect of Political Ideology on Consumer Search Behavior and Its Implications for
Branding and Search Marketing”
UCD
Title: “The Interplay of Ratings and Reviews: An Empirical Investigation of the Influence of Dialectical Reasoning on Product Reviews”
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